Website Design

Freedom Ordnance

Freedom Ordnance Branded Content Pistol Range

Developing a digital heartbeat for a brand with a heart and soul.

2018

  • Brand Strategy
  • UI/UX Strategy
  • Web Design
  • Web Development
  • Content Development
  • Photography
  • Creative Direction
  • Art Direction

Freedom Ordnance is a firearms manufacturing company that designs, machines, and builds 9mm pistol caliber carbines. They have a strong belief in second amendment rights and personal freedoms. They needed a new website platform that could encapsulate those ideas in every corner and every click of their site.

Freedom Ordnance approached us to help transform their current web platform into a content-rich experience that would position them and their products at the forefront of their category.

Their new eCommerce platform would deliver its brand and message to a more consumer-centric audience. The new site contains rich visuals and content to describe their benefits, manufacturing processes, and performance.

The website.

We needed to create everything from the ground up. We developed the user flow strategy from product to checkout. Cloud Defensive’s products have a story to tell, and we crafted an experience around them to share their information and relevance.

Freedom Ordnance Website Screens
Freedom Ordnance Mobile Team Page
Freedom Ordnance FM-9 Mobile Page

Design that you can experience

The new site encourages users to explore entire product lines and provides key features relevant to its audience. The content flows in a frictionless design framework creating a path to purchase that captivates its audience.

Freedom Ordnance FX-9 Desktop Page
Freedom Ordnance FM-9 Shop Page
Freedom Ordnance FX-9 Shop Page
Freedom Ordnance FM-9 Shop Page
Freedom Ordnance FM-9 Page

Simple and effective

Our design on purpose approach allows us to create a system that adapts to the content. This allowed us to create a dynamic solution that worked in whatever direction the content headed.

Freedom Ordnance Mobile FX-9 Page
Freedom Ordnance Mobile Warranty Page
Freedom Ordnance Mobile Team Page
Freedom Ordnance Mobile FM-9 Page
Freedom Ordnance Mobile Home Page

Content Production

Part of Freedom’s transformation included updating and creating brand new content that accurately reflected their products’ power and punch. We shot custom photography to highlight every aspect of their products. We used stunning visuals to engage and instill their story, thoughout the website.

Freedom Ordnance FX-9 Hero Image
Freedom Ordnance FX-9 Feature Safety
Freedom Ordnance FX-9 Feature Handstop
Freedom Ordnance FX-9 Feature Mag Release
Freedom Ordnance FX-9 Feature Grip
Freedom Ordnance FX-9 Feature Handguard
Freedom Ordnance FX-9 Feature Charging Handle
Freedom Ordnance FM-9 Feature
Freedom Ordnance Branded Content Range Barrels
Freedom Ordnance FX-9 Product Group
Next Project

Developing the brand and digital platform solution to health and exercise resolutions.